Very frequently people ask us how should we start our marketing campaign and where should we spend money advertising. There are many things you will need to know before you can start planning ahead your marketing budget.
First you need to understand your niche. The specific market you are targeting is your niche. You should have some product or service ideas by now, and the next step is consider who, exactly. is likely to be your target audience. Understand who your target customers are and specifically look at:
1. The age range?
2. Whether they are more likely to be male or female, or if there is no gender preferences
3. Their interests and most likely what other websites they are likely to visit
Your product or service needs to be marketed in such a way that it feels natural to your target audience. If you personally represent that audience fairly well, look at the sites you visit on a regular basis. Look at the site design, language and graphics used and how they achieved their success.
Remember you don’t have to be original. The key is do better than your competition. In some markets this is easier than others, and the only way to find this out is to evaluate the quality of your competitors. You can make money by being better than your rivals if you:
1. Have a better product or service
2. Do better marketing
3. Offer supreme customer service
4. Produce at lower costs
Don’t forget about your competitors as well. Check out your competitors. Research on the keywords they have spent money on marketing on search engines.