A full service digital marketing agency is a professional service provider that develops and maintains entire digital marketing campaigns for your business. Full service agencies maximize the efficiency of your marketing campaigns and handle the entire digital campaign, or they can perform work on a specific portion of a campaign, such as PPC (pay per click) advertising.
Better brand understanding
A full service digital marketing agency performs as an external arm of your internal marketing team. As such, it is just as important for them to understand your brand values as it is for your internal team.
The benefit of working with a full service digital marketing agency is that they consistently understand your brand values across every service they provide. Getting freelancers and IT companies for your marketing purposes does not sound like a thoughtful idea as their scope is limited. A digital marketing agency however has clear understanding of your brand value and how you want to and have positioned your brand in the market. As a result, using a full service digital marketing agency over IT based companies or freelancers will require much less management, communication and time on your part as well as obtaining better results.
At ads!, we spend time getting to know your business, your competitors and your core brand values. We see it as vitally important to understand what your business stands for before we craft a campaign that effectively conveys the uniqueness and values of your business, aiming to provide the highest levels of service and achieve the best results.
A full service digital marketing agency will employees experts who are all specialists in their own field. As such, employing their services means you get a higher and more widespread level of service for your money in comparison to employing a single digital marketeer in-house and is much cheaper than employing your own team as you’re only paying for the time you use.
At ads! We advise you on how many days a month need to be spent across a long term contract, depending on the size of your business and your digital marketing requirements, with the aim of achieving positive results each month. This makes it much more cost efficient to contract a full service agencies services than having an in-house team. Our Team shall make sure all your digital marketing requirements are fulfilled obtaining the desired performance milestones within the contracted period.
Digital agencies should provide high levels of strategic control and depending on the level of involvement you desire, they can consult you frequently throughout the campaigns development and implementation, making sure that you agree with, understand and are aware of everything that they do. Or if you prefer, a good agency should be able to simply ‘get on with it’ and just update you with monthly progress reports.
How should you select a full service digital marketing agency?
When going through the places of selecting a full service digital marketing agency, there are a few important factors that you need to consider and key steps you need to take.
- Identify your digital marketing needs, do you want a traffic focused campaign with just a little bit of everything else? or do you want the focus to be on Brand Or Sales?
- Research into which agencies best fit your needs
- Look at their portfolio’s and track records, selecting one that you think will work best for you because it directly affects your presence in the market
- Once you have selected one, meet with key team members, gauging whether they are the correct fit for your company and will understand your brand values
- Ask for a full proposal including costs
- Set up a contract once these are agreed on by both parties.