Whether you’re looking for ways to generate more sales with established customers, finding new customers or to stimulate business during slow seasons, setting up promotions tools can help you achieve your goal.
Social Media
Using Social Media is all about the conversation between you and your customers. If you create a conversation with your customers, they will become more engaged with you and your company, and your company will prosper from the relationship.
Doing the Planning
Building your long term social media community, creating a promotion typically can’t be done on the fly. Nor should it. Even if you are a marketing expert who intuitively “gets” how to run a promotion from start to finish, you’ll still want to plan in advance.
Do the Research
Before you do your promotion, you will need to get online and see if anyone has done something similar. The key is, if you have an idea for a promotion, find a similar promotion and learn from it – it’s like finding a pot of gold.
We also find it useful to first understand your customers. Study their behaviors by understanding where and how the customers are looking for your services or products instead of blindly throwing money on marketing campaigns.
Create an Outline
- The type of promotion
- The theme of promotion
- The social media channels to be used
- The participants in the promotion
- The responsibilities of each participant
- The materials needed for the promotion
- The goals of the promotion
Types of Promotions
There are many different kinds of promotion you can try. You just have to know your audience to figure out what will work best for them
Hold a Contents
In a social media setting, people can be entered into the contest by either quick registration on a website or social network page, or even by simply sharing the information about the contest. For example, on Twitter you could ask followers to re-tweet a link to your website or mention your Twitter handle, company name, or product to be automatically entered in your contest.
Host a Real World Event
If you have a brick-and-mortar business, you can pull in people to your location with a special real-world event. Such events are not hard to organise: schedule a date and time (perhaps after normal business hours) and bring people in for a special just-for-social-media-fans event.
Log on to an Online Event
Online events are becoming more and more common these days. These coordinated gatherings on the Internet can range from something as simple as a Google Plus gathering, where participants can jump onto a 4 video conference call at a certain time and date, to a full-fledged multiday training seminar. For beginners, you might want to try a Twitter Chat or host a Social Network event.